Microsoft Event: New Surface Duo Headlines An Impressive Launch

All of the Product Announcements (List courtesy of CNET)

• Surface Duo: Microsoft is making a dual-screen Android phone called Surface Duo. Yes, that Microsoft
• Surface Neo: Dual-screen Microsoft Surface Neo is coming, eventually
• Windows 10 X: Windows 10 X makes the OS more modular
• Surface Laptop 3: Microsoft’s Surface Laptop 3 is real, available in two sizes starting at $999
• Surface Pro 7: Microsoft Surface Pro 7 adds USB-C, starts at $749
• Surface Pro X: Microsoft Surface Pro X is real at 13 inches with new SQ1 Arm processor
• SQ1 custom Arm chip: Microsoft’s custom SQ1 Arm chip taps Qualcomm for Surface Pro X

Analyst Take:

The Duo and the Neo are Show Stoppers

Microsoft is trying its hand in delivering an everyday mobile device that could replace your iPhone or other Android device. No Windows Mobile here, but an Android operating system and a 5.6″ foldable (hinge) expanding the device to 8.3″. Not the same look and feel as the Samsung unit given it operates a bit more like 2 displays than a single foldable  (however these are still early days and this was more of a preview than a new product launch for the Duo). Also, we still have a year until the device will be generally available but very cool re-entrance into mobile from Microsoft, which I believe is in a much different position now to play in the mobile space.

Also a year early, Microsoft launched the Surface Neo, which is a dual-display productivity device with two 9” screens that unfolds to a 13.1” device. It runs a new version of Windows called “Windows 10X”, which Microsoft describes as modular and optimized for dual-display devices. Microsoft says it has designed a physical keyboard for Neo in addition to the on-screen display.

New Qualcomm Chip Running on Low Power ARM Design to Power the Surface Pro X

I have been touting that Microsoft will likely build a new machine powered by Qualcomm on ARM and here it is. This beautiful machine is set to have the horsepower for heavy usage with the all day battery life that users are looking for in a lightweight portable machine. This one is a winner on all fronts.

Microsoft Surface 3 Updates

Microsoft’s new Surface Laptop 3 has been expanded to two display sizes, 13.5” and 15”. The other big change is the available processor options from Intel and AMD which Microsoft says makes these twice as fast as the previous generation Surface Laptop. The AMD is noted as a custom option. These claims should be exciting to buyers based on the $999 entry price.

A Very Impressive Launch

Microsoft continues its run of form as it builds on its already popular Surface line. The Duo and NEO, while very early, are going to create a ton of buzz and anticipation and also mark clear intentions from Microsoft to expand its play into smart phones as well as a broader line of hardware. (The company also launched a new pair of Ear Buds today, but I need to read a bit more before commenting on these.)

Microsoft is also improving its OS to handle more flexible devices like Neo and Duo, and I’m very excited about the Qualcomm on ARM designs that will offer low power, long battery life devices in the new Surface Pro X.

Given the company’s exceptional run and market success, I believe the timing of expanding the offering is impeccable. While I’m certainly not anticipating the company coming straight into any category and taking over the market, I do believe in the premium device category for phones, tablets and PCs, Microsoft will continue to grab small bites of the market, which in time will aggregate into stronger positions in several product categories.

Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.

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Image: Microsoft Event

The original version of this article was first published on Futurum Research.