The News: In an attempt to jumpstart the much-needed economic recovery process in the US, Google decided to release an initiative through Grow with Google. The intent of this program is to help the public learn skills that will make them more appealing to employers who are offering high-paying positions that don’t require college degrees. Google is also spending $10 million on Google.org grants for job training across the country. Read the full announcement from Google here.
Analyst Take: If you use the internet regularly, you already know Google has a big impact on all of our lives — especially while we’re home during the pandemic, relying on the internet to keep us all connected. But with its latest announcement, it looks like Google is going to go one step further by helping people get the training they need for the jobs they want. In a world where there’s a significant skills gap and much need to bridge that, this is a major win — for job seekers, employers, and our economy.
How will it work? Grow with Google will now offer Google Career Certificates meant to help Americans get the skills they need to start a new career in a job that pays well. Instead of urging everyone to go to college, which doesn’t necessarily guarantee a high-paying job that won’t be obsolete in five years, Grow with Google is encouraging Americans to obtain digital skills that will help them in growing industries.
After all, more work than ever will be done remotely, thanks to the pandemic. And that requires employees to be adept at certain in-demand digital skills. As Google pointed out in its post about this initiative, almost two-thirds of new jobs available since 2010 require medium or high-level digital knowledge. As such, it’s a good idea to help job seekers ensure they have this knowledge before they apply to tech-based jobs.
That’s why Google is offering three new Google Career Certificates in the following fields: User Experience (UX) Design, Data Analytics, and Project Management. When enrolled in these programs, students will be taught by Google employees with work experience in these positions. No college degree or any experience in these subjects is necessary in order to enroll in the programs.
In addition to the course offerings, Google will be offering 100,000 scholarships based on student need — ensuring that cost won’t be a barrier for anyone looking to learn new skills for in-demand jobs as the economy recovers. In addition, as an employer, Google will look at its career certificates as equal to a four-year degree in that subject, an obvious assit to anyone who wants to work at Google despite not having a college degree.
Much like Microsoft’s Digital Skills Initiative that I covered the other day, Google’s plan to educate Americans will benefit both job seekers and employers desperately looking to close the skills gap within their organization. Both moves are critically important and provide a route to stimulating the economy as we struggle to recover and reinvent both mid- and post-pandemic.
But there’s more.
Google is also doing the following:
Clearly, Google’s new offerings are poised to make a huge impact on Americans as they look for new jobs in this uncertain time period and beyond. Digital skillsets are, without question, the path to career success and longevity, and embracing an always-be-learning mindset, both as an individual and as an organization looking to attract, inspire, and retain talent. I continue to be impressed by the moves of Big Tech, who are in many instances greatly benefiting from “pandemic times” stepping up and doing things that will make a significant impact — on people, on organizations, on the communities they serve, and on our society as a whole. Let’s keep it up.
Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.
Microsoft Announces Launch Of Global Digital Skills Initiative Serving 25 Million By Year End
ICYMI: 3GPP’s 5G NR Release 16’S 9 Most Critical Improvements To 5G
Amazon Web Services Increases Availability Of AWS IoT SiteWise For Industrial Customers
The original version of this article was first published on Futurum Research.
In this guest contribution from Steve Vonder Haar, Senior Analyst with Wainhouse, a Futurum Group…
In this guest contribution from Craig Durr, Senior Analyst with Wainhouse, a Futurum Group Company,…
Futurum's Daniel Newman dives into the recent announcement coming out of Micron, that they will…
Futurum analyst Michael Diamond recaps the Amazon Devices and Services event and reviews some of…
Futurum senior analyst Steven Dickens provides his take on the latest announcements coming out of…
Futurum’s Ron Westfall and Daniel Newman examine Micron’s financial results for the fourth quarter 2022…