This post is sponsored by Samsung Business. All thoughts and opinions are my own. Enterprises require new and innovative solutions to meet growing storage demands. From IoT to Big Data, companies require storage capabilities that can aggregate huge amounts of information. Indeed, businesses are becoming data-driven. A recent forecast from the International Data Corporation projects that the big data technology and …
Big Data: From Buzzword to Business Staple
Does your company practice smarketing? Any plans to use the freemium pricing model for services in 2016? What about getting teams together to focus on growth hacking or scouring the headlines to prime your PR folks for the next newsjacking opportunity? No, this isn’t the Twilight Zone. Last year brought an interesting set of brand new buzzwords into the mainstream, …
Big Data: Now an Integral Part of Talent Recruiting
Big data is a driving force behind business strategy today—and human resources is no exception. It’s given recruiters the tools they need to make better hires and is changing the way organizations measure performance, boost employee engagement, prioritize training, and analyze talent needs. HR today has access to a gold mine of data, an unprecedented amount of information: insights, intelligence, …
The Rise of the Toll-Free Data Initiative [and why it matters]
I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about it, the more the rise of the toll free data initiative started to make sense—especially as a marketer. Here’s why. …
Insight Brokers: Can MSPs Simplify Big Data for Business?
Big data is a big deal. It’s a term tossed around in the current business environment as a way to gain insights into a company environment or consumer needs. Resources can be streamlined through the use of big data by helping enterprises understand their employees and gauge the demand for products or services – and executives can use it for …
Gadgets Over Toys: Gen Z to Become the Next Data Mecca for Marketers?
When we talk about young professionals shaking things up in the workplace, we often talk about millennials. When we talk about consumers shaping tech trends with their purchases, we often talk about millennials. This is for good reason—after all, their growth as a generation has meant a lot for big data. There’s a new group of up-and-comers, though, that may …
Big Data: Solving Business Problems One at a Time
I’ve posted in the past about the big data boom and the little data revolution, and the conversation is still relevant. Of course, data in any quantity is an asset—no, a necessity—to the business world, and you’d be hard pressed to find anyone to argue that point. But big data specifically, defined as “the ever-expanding structured, unstructured and semi structured …
How Big Data Use in Healthcare Prevents Scams and Fraud
The term “big data” is no longer just the latest business catchphrase. Today’s technology gives us the ability to capture, store, and analyze enormous quantities of data, amounts that would have been unimaginable just a few years ago. Access to this data has provided myriad business insights in areas such as planning, operational efficiency, and marketing and communication. Now though, …
Data Analysts and Scientists More Important Than Ever For the Enterprise
The business world is now firmly in the age of data. Not that data wasn’t relevant before; it was just nowhere close to the speed and volume that’s available to us today. Businesses are buckling under the deluge of petabytes, exabytes, and zettabytes. Within these bytes lie valuable information on customer behavior, key business insights, and revenue generation. However, all …
Cultivating Your Fans: Big Data Finds Its Way Into Sports Marketing
The days of in-your-face, disruptive marketing are over. Today, it’s difficult to get your audience to respond to promotional messages without first building and nurturing relationships with them. To do this, you need to know your target audience. This is where Big Data jumps comes in. Why? Big Data holds a goldmine of information on your target audience. This level …