Campus Communication—Turn to Digital Signage

With all the new technology this year being created to boost your message, it’s time to move past traditional methods of communication. When it comes to a busy campus, where students flood the halls throughout the day and night, there must be a source of communication that is fixed, easy to maintain and available 24/7. Digital signage can take your message and broadcast it in a way that is easily read and available throughout the campus. With this technology, the sky is the limit to your communication, where you can post videos, weather, statements, important information and more.

Traditional, static signage has been a great tool for many years, but digital signage takes it up a notch.  From its overall effectiveness to its affordability, digital signage is changing the communication game in campuses across the country.

What are the benefits of this solution for your campus?

Digital signage is rapidly evolving. Billboards are becoming digitized throughout the country and video is being used in retail stores to help push coupons and offers. With this tech growing quickly, we are sure to see bigger and better improvements for education, such as the use of touchscreens in the classroom.

Let’s discuss some of the benefits in more detail.

Consistency Across Campus

You can leverage digital signage to create easy, connected and consistent communications throughout the campus. Some college campuses and other institutions have tried many ways to communicate such as text messaging and mobile applications. However, for these services, students must opt-in prior to receiving any notification at all.

Digital signage creates a consistent messaging center that is located throughout the campus, no matter the size. This means that your pertinent information will be seen and read by the students that walk past throughout the day. Signage can be placed anywhere your students are, ensuring the message is heard.

Messages can be edited, added and removed quickly and efficiently. There will be no need to change signs individually, since all edits can be made at a single remote location, keeping consistency at the highest level.

Eliminate Communication Gaps

For traditional means of communication such as flyers and newsletters, a lot of manpower is required. You can be certain that communication gaps will find their way in through these traditional means. Students will be missed. There is also a chance that the wrong information can be given out or received, creating a miscommunication error.

With signage, you can eliminate these communication gaps quickly. The information you choose to add to your signage can be added quickly and efficiently. There won’t be a reason to worry about miscommunications or errors. Instead, you have control over your message and the way it is given each time.

Deploy Useful Tools for Students

Digital signage is more than numerous slides of information being played in a loop. Although traditional digital means of communication have used this method, new technology gives us tools that can benefit faculty and students from the screen. Here are some specific use cases in which these tools can be effective for your campus.

• Deploying a wayfinding solution. For large campuses, even returning students can have difficulty navigating their way. There are tools available that can be used to deploy a wayfinding solution or an interactive map to help students make their way through the campus. This can create a higher level of morale, responsibility and can save time for your faculty.
• Deploying an emergency alert system. Disasters and other occurrences happen. Fortunately, we have technology that can help ease the burden of quick communication. When disaster strikes, your digital signage and technology can help to deploy an emergency alert system to alert students and faculty. After the alert is given, students and faculty can be instructed in what to do, quickly, right where they are. Natural disaster, weather and emergency closings can all be communicated easily, creating an easier way to prepare your campus.
• Create collaboration among students and teachers. Highly visual and interactive video walls can be used to fuel collaboration between students and teachers, as well as other faculty members. Video walls, although great for communication, are also great for educational purposes. Teachers can use video walls to bring new life to lessons while allowing students a means to communicate more effectively and creatively.

Digital signage is a great way to fuel communication and collaboration on your campus. With technology growing rapidly, communication gaps may seem to rapidly grow as well. You can leverage your digital signage to close these communication gaps and bring your campus closer together.

This article was first published on New Era Technology.