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10 Stats Linking Employee Experience with Customer Experience

In HR Tech by Shelly KramerLeave a Comment

I ran across an infographic in a Forbes article recently, exploring the 10 stats linking employee experience to customer experience. It really is a thing, you know—employee experience impacts customer experience, in more ways than you might realize. When companies focus on creating culture and providing a great employee experience, it affects every aspect of the business, including the customer …

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Simplify Customer Data Acquisition, Improve Customer Experience! 

In Big Data by Daniel NewmanLeave a Comment

The customer experience (CX) is increasingly driving business success worldwide. With customers able to share their experiences online in real time, companies in every sector—from retail to healthcare—are realizing CX has the ability to make or break a reputation, and to do it even faster than ever before. Not buying it? Consider this: Research from Forrester shows that in 2016, …

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IoT and AI: Improving Customer Satisfaction

In IoT by Daniel NewmanLeave a Comment

True—the Internet of Things (IoT) and artificial intelligence (AI) hold huge promise in helping us better engage and satisfy our customers. But that promise still depends heavily on our ability to process and act on the data we’re gathering in a way that is meaningful and positive for our customer base. Research shows that within a few years, 89 percent …

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To Market to Millennials, Financial Institutions Must Build a Better Customer Experience

In Technology by Heidi UnruhLeave a Comment

Customer preferences, especially those of millennials, are a constantly moving target. Regardless of whether we’re talking about the retail sector or the financial services industry, consumers want to receive the right information on the right platform at the right time. Fortunately, there are a wide variety of technologies available to help marketers not only deliver personalized content to their customers, …

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The Heart of Digital Transformation: The Customer

In Digital Transformation by Shelly KramerLeave a Comment

For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …